Willumsens Museum, Visual identity

2019

Visual identity, customised display type based on Production Type’s Proto Grotesk, followed by a complete design guide.

Willumsens Museum is a single artist museum created for the visual artist Jens Ferdinand Willumsen (1864-1958). JF Willumsen was a painter, sculptor, graphic artist, photographer, ceramicist and architect, and in all these areas he created significant works.

The new museum identity is based on the idea of a reflection, mirroring W into M and vice versa. This create the concept of Willumsen and the Museum always being present in each other.
This project was completed at IDna Group. Customizations on the display type was executed by Elias Werner.